Important Information about IQOS

Important information:


It does not necessarily equal a 94% reduction in risk. IQOS is not risk-free and provides nicotine which is addictive.

† Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on

** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

^/***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit




Do not use IQOS ILUMA and
TEREA sticks with previous IQOS generations, as this may cause damage
to your device. Do not ingest or disassemble TEREATM sticks. This product
contains a sharp metal part which can cause serious injury if swallowed. Keep
out of reach of children.


This product is not risk-free and
provides nicotine, which is addictive. Only for use by adults.



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