IQOS

  1. Heated tobacco

Our heated tobacco products combine an electronic device, IQOS, with specially designed tobacco sticks called HEETS. The device heats the tobacco sticks, to deliver a real tobacco taste and cigarette-like satisfaction.*

*Source: 3-month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).



  1. IQOS

Real tobacco, heated. No burning.

Unlike a vape product, which uses liquid, IQOS heats real tobacco for a more satisfying taste experience.

That’s why the majority of smokers who trial it, switch away from smoking for good.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.



  1. HEETS

HEETS are specially designed real tobacco sticks that are heated by your IQOS device. Each pack of HEETS contains 20 tobacco sticks at £5 RRP per pack. One HEETS stick offers a duration similar to the one from a cigarette.

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